To improve your shopping experience today and in the future, this site uses cookies.
I Accept Cookies

About Us

Lovelo Cycle Works Ltd

Lovelo is a place for all cyclists. We have a team of passionate people that will do their best to help you with your cycling needs.

Our workshop will provide the most efficient and thorough service. We also have the ability, care and attention to detail to build your dream bike.

Bringing the finest products and services in cycling to the heart of the Chilterns, at Lovelo we are here to help guide you through the bewildering array of options in cycling. We carry a carefully curated range of products that we know and love, aiming to provide every customer with a bespoke experience and the perfect products for their needs. Chris, our manager, has a lifetime of servicing and retail experience. Name a bicycle-related problem and Chris will have successfully repaired it! Josh is a very skilled Mountain Biker with a wealth of trail experience. He is happy to advise customers on everything from technique to suspension setup. Doug is our ex elite road racer and specialist bike fitting expert turned gravel aficionado and trail runner. For advice on everything from positioning to athletic performance, he’s your man!

Teams and Athletes Lovelo have Supported
Aston Hill Saracen Downhill - Firecrest x Lovelo Downhill Team - TMG Pro RT
Anna Henderson – Jumbo-Visma - Nick Clarke – Arctic AirCon RT - Michael Broadwith – Arctic AirCon RT - Paul Douglas – Lovelo RT
Berkhamsted CC - Hemel Hempstead CC - Watford Velo CC - Tring Velo’s CC